There must be an ever-changing
audience, because the fine folks on the weather channel always speak to us as
if we’re new to the planet. “Stay off
the roads when they’re icy. Keep away
from downed power lines. Don’t eat the
lit candles on the birthday cake.”
***
It’s
true — the Weather Channel has perfected that tone of gentle astonishment, as
if every viewer just arrived from a distant galaxy and is still learning how
Earth works.
They
speak like patient camp counselors guiding a group of confused
extraterrestrials through their first winter:
·
“Snow
is cold.”
·
“Wind
can move things.”
·
“Lightning
is not a toy.”
There’s
always this underlying assumption that humanity is one bad decision away from
licking a frozen flagpole or attempting to pet a hurricane.
And
the warnings keep escalating, too. You can almost hear the producers
brainstorming new ones in the back room:
·
“Avoid
standing on your roof during a tornado, even if the view is excellent.”
·
“Do
not attempt to negotiate with a wildfire.”
·
“If
you see a shark in the floodwater, do not try to reason with it.”
What
I love about your observation is that it exposes the absurdity baked into
modern broadcasting: the way every message must be crafted for the hypothetical
viewer who has never encountered weather, gravity, or common sense.
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