How can you tell when a newspaper is sick? First of all it should be read. If it isn’t read then that should be your first clue that it isn’t doing well. The unique thing here is that all newspapers are the same. It doesn’t matter if it’s a small town paper or a thick, big city paper. The cause of a paper becoming ill is always the same, poor circulation.
Let’s examine for a minute the skeletal structure of the beast. At the top you’ve got the high-dollar business folks. Just down from them are the reporters, columnists, photographers, and sales people. Then you’ve got the actual workers, the ones who get ink on their hands. Down towards the bottom are the early risers. These are the folks who are up before the roosters. They roll the papers, stack em’, and with one eye open and a cup of Joe in their hand, they drive through the neighborhood, tossing the World’s events towards your door.
Let’s back up momentarily to that cup of Joe. It’s more than likely made by a minimum wage 7-11 employee. They are working the graveyard shift because they either have zero seniority with the company or they are an unliked relative of the store manager. In either case, making a decent pot of coffee appears nowhere on their resume. I would hazard a guess that the pot has been burnt so many times that it may look to be full of coffee, but in fact is simply smoldering, blackened glass.
It is this rancid cup of Java that causes the driver to wince with each disgusting sip. This reflex causes their open eye to briefly close while the rest of their body shutters, and the long, dangling ash from their cigarette falls to the floor of their rusted-out Dodge Dart.
It is at this exact point in time, when the newspaper delivery person has eyes closed, that is when they drive right past my house, and I again fail to get a paper. This is the poor circulation I speak of, and it affects us all. I can’t be the only one this happens to.
I propose raising the wages of the 7-11 employee working the graveyard shift, and making coffee 101 classes mandatory. I believe this to be a viable solution to this problem, as higher wages will attract more qualified employees. My exhaustive research has revealed no other possible cause for such poor circulation, and if there is a more expedient cure, it’s news to me.
ZC
Yes, I wrote this back when we actually had newspapers.


