Parsley, Bows and Paint

 

Making something look appealing helps to sell it.  A colorful bow on a Christmas package suggests there  might be a really good present inside.  An amazing paint job on a car tends to give it personality and style.  You can just picture it in your driveway.

It's best not to look too deep at the steak on your dinner plate.  Knowing too much, on how it came to be could destroy your appetite.  Instead, focus on that sprig of parsley at the edge of the plate.  Isn’t that a lovely contrast to the mashed potatoes?

All too often the things on the other side of the amazing paint are rusted and broken, or design flaws yet to be discovered or recalled.   That is why car dealerships employ Lot Boys.  He is a minimum wage kid who’s job is to wash all the cars on the lot.  To keep them looking good, make the tires look new and the glass sparkle.

The parsley used by the medical profession is caring.  “We care about you.”  You get first-rate personal attention at our hospital.  You deserve the best.  Our state-of-the-art equipment… blah, blah, blah.  But look beyond the parsley, check under the hood, pay attention to the facial expression on the person at the front desk.  Are they smiling?  Do they have a little parsley in their teeth?