The wheel is perhaps Man’s greatest invention. You cannot count fire because that was more of a discovery than invention. Time was also more of a discovery than something invented by Man. It was a realization. It was always there and Man simply noticed it. Then he decided to keep track of it, watch it and follow its progress across the seasons.
As more and more time accumulated. Man could see that events repeated themselves and as they did he himself changed. It wasn’t long before Man was designing time-saving devices, even though saving time was impossible, he found that by calling them time-saving, gullible people would spend their money buying them.
Suddenly advertising agencies popped up everywhere. They were making wild claims and getting rich simply by manipulating the language. Snake oil was going to cure every ailment there was. Formulated gas treatment would make your car new again, and just one pill a day would put the spring back in your step. These magic shoe inserts, designed by a Doctor, will reduce the amount of spring in your step, alleviating back pain.
The nightmare of
advertising that Man created is not only still with us but has completely consumed
society. It has grown so big that controlling
it is now impossible. It is like a
fungus, whose growth has no end in sight.
One advertising agency in Wisconsin has taken advantage of Man’s
greatest invention and has now associated it with their product, referring to
it as a Wheel of Cheese.
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