There was a large ceramic owl in
our kitchen when I was growing up. The
head was removeable and inside of the owl were always fresh cookies. It was a fancy cookie jar. That doesn’t mean that I grew up believing there
were cookies inside every owl or that cookies were an owl’s main source of
food. I knew that because the cookies
inside this jar had not been chewed or digested. They were whole and unbitten.
The fact that this large ceramic
owl sat on top of our tall refrigerator said something about the lack of trust
my parents had in me. There was no way I
could reach up there to help myself.
It is much like the car dealers
of today. They keep the keys to their
new cars locked up in the office and not just
dangling from the ignition. Apparently
we’re not supposed to just help ourselves to a car when the impulse hits us.
I was starting to understand why
all these companies say right up front, “We use Cookies.” They don’t trust us to control our spending
or impulses. It is their attempt to
maintain control. The ole’ tall refrigerator
theory.
1 comment:
Mom always knew when we tried to get a cookie! You just could not lift the head off quietly. Today, the owl lives empty and quietly in the hutch.....always smiling. Jokes on him! I keep cookies in the freezer - out of my sight. And when I think about "cookies" they are still yummy - even frozen! And they last longer this way too!
Post a Comment