Everyone knew the product was
important, it was key; but getting it to its destination in perfect condition –
that was the challenge.
They all worked
hard to come up with an idea. They made packaging
sketches with diagrams and specifications.
They made proposals that showed exacting dimensions, including costs and
materials, all the while insuring their design was pleasing to the eye.
It was an exciting time. These were not the best and the brightest who
had been tasked with this assignment, they were simply a handful of people who
shared a love for packaging.
Everyone
was given the same standards; durable, visually pleasing, resistant to
moisture; they were to give function and form equal weight, all the while
maintaining preservation of the product inside. If the product did not get to it’s destination
in pristine condition then what was the point?
Although the vote was
unanimous for the final design, no one stepped forward to test it.
The design decision that day must
have been the right one for never in history has a single complaint ever come
back.
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