Saturday, December 27, 2014

The Right Packaging for the Product


Everyone knew the product was important, it was key; but getting it to its destination in perfect condition – that was the challenge.  
 
They all worked hard to come up with an idea.  They made packaging sketches with diagrams and specifications.  They made proposals that showed exacting dimensions, including costs and materials, all the while insuring their design was pleasing to the eye. 
 
It was an exciting time.  These were not the best and the brightest who had been tasked with this assignment, they were simply a handful of people who shared a love for packaging. 
 
Everyone was given the same standards; durable, visually pleasing, resistant to moisture; they were to give function and form equal weight, all the while maintaining preservation of the product inside.  If the product did not get to it’s destination in pristine condition then what was the point?  

Although the vote was unanimous for the final design, no one stepped forward to test it. 
 
 

The design decision that day must have been the right one for never in history has a single complaint ever come back.
 
 
 
 
 
 
 

 

 

 

 

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